What is a good open rate?

Lesson Transcript:

Today I want to talk about another common question I’m often asked about email marketing.

“What is a good open rate?”

Open rate is the percentage of people who open your email.

For example, if I send an email…Read More

Should Your Email Come From a Business or a Person?

Lesson Transcription:

This is a short discussion of another common question:

“Should my email come from my business name or from my name?”

People want to know if the “from” field and the signature line should be their company name or their own name.

Aside from a couple of exceptions…Read More

My Top 3 Favourite Social Sharing WordPress Plugins For 2013

My Top 3 Favourite Social Sharing WordPress Plugins For 2013

(So far anyway…  ;) The easiest way to increase the number of people sharing the content on your website is by simply making it easier to share. But despite how painfully obvious this “solution” is, every day I see websites screwing it up. And remember, “social sharing” is now playing a bigger role than just exposing you to new potential customers on the different social networks while at the same time creating free social proof (just in case this isn’t enough)… It’s also playing an ever-more-important role in getting good rankings in Google. If you sit in a room fullRead More