(So far anyway… ;)
The easiest way to increase the number of people sharing the content on your website is by simply making it easier to share. But despite how painfully obvious this “solution” is, every day I see websites screwing it up.
And remember, “social sharing” is now playing a bigger role than just exposing you to new potential customers on the different social networks while at the same time creating free social proof (just in case this isn’t enough)…
It’s also playing an ever-more-important role in getting good rankings in Google.