Track My Subs

Keeping track of how many monthly subscriptions we have for all the tools, apps and other systems we use can be a big job. Track My Subs is a fantastic tool I personally use to make sure I’m not paying for something I don’t use anymore – efficiency at it’s best.

GoDaddy Auctions

GoDaddy Auctions is one of the most comprehensive and reputable sites for searching for and buying expiring, deleted and aftermarket domains. Their backordering service is also one of the most reliable with a track record of registering expiring domains before anyone else can grab them.

Bing Ads

Bing Ads is a distant #2 behind Adwords but has been gaining consistent ground. The cost per click is typically much less and they are definitely more lenient with what they will allow. My experience is that Bing can send you about 10-20% the volume of traffic that Adwords sends for the same keyword but


If you are registering or managing multiple domains in your portfolio, GoDaddy gives you great price breaks. Plus they have a whole suite of services for registering, managing, and selling domains. Their interface is not the most intuitive but their overall support is great. Heck, I even had one friend accidently register the wrong domain


If you are looking to buy products wholesale to sell on your website, Alibaba is the place to start. You can connect with manufactures from all over the world for almost any product imaginable. Remember, everything here is negotiable including price and minimum orders, and always make sure they send you a sample before buying

Niche Igniter

Choosing the right niche market is the right foundation of every good business and if you’re looking for a good niche market or you need help assessing and analyzing the potential of your own business ideas, then you need Niche Igniter. Niche Igniter is a powerful yet simple online tool to help you discover new


A great source of free competitive intelligence including search analytics, traffic stats, site contact info, backlinks and more. Whether you are trying to assess your competition or locate potential JV partners, Alexa is a great place to start.


If you aren’t a fan of Google and would prefer to not have Google looking over your shoulder and seeing what exactly is going on in your websites then you need a 3rd party analytics solution. My recommendation is CrazyEgg. CrazyEgg is a powerful web analytics platform that actually offers a few extra features that


The Facebook advertising platform is evolving at an incredible rate and the level of demographic targeting that we can do is second to none. If their targeting options allow you to hone in your exact target market then I would highly recommend giving this a shot.


If you are looking to dip your toes into the world of banner advertising then SiteScout is the place to start. SiteScout is what you would call a self-serve banner network that allows you to set up your own campaigns. You get to choose what sites in their network you want to display your banner

Perfect Audience

When it comes to maximum reach to anyone who has visited your website (and not purchased), ‘retargeting’ is a way of popping up in front of them again – so to speak! Perfect Audience is a tool that helps you do just that, and is super simple to set up.


If you have never heard of “Retargeting” then you can read more about it on a Wikipedia Article. They do a better job explaining it than I ever could. Then once you know what it is, head on over to Retargeter. The guys at Retargeter are the pioneers in retargeting and their results speak for


Social signals is playing a bigger and bigger role in search engine marketing and the best way to generate social signals is to make sure you make your content easy to share by including the infamous share buttons throughout your site. I can’t actually remember how many I’ve tested but Shareaholic is definitely one of


ClickFunnels is basically a software that lets you design and create sales pages, landing pages and it lets you manage your entire sales funnel. It’s not necessary when starting out, and there are a lot of options for this type of software but ClickFunnels is up there with the best of them.

Lead Pages

Lead Pages is a simple but powerful landing page creator; if you want to have a beautiful page for your special offer, and don’t have the experience to create one from scratch, Lead Pages is a great option.


OptinMonster is a lead-generation plugin for WordPress that allows you to create and integrate highly effective email signup forms on your website. It works with most popular email service providers and is becoming increasingly popular.


GetResponse is an email marketing platform and enables you to create a list of contacts, automate communications and is relatively simple to use.


SEMRush is a tool that is specific to finding profitable keywords. We’re living in a time now when SEO, is at the forefront of a successful blog. SEMRush is a program many new and older bloggers are using to optimize their sites, create the content their audience wants and create a better experience for their

Majestic SEO

Majestic SEO is the largest link intelligence database in the world (next to the big search engines of course… but they won’t let us look at that). Even with a free account you can get a very good picture of what your competition’s backlink profiles look like and where they are getting a lot of


You will see KWFinder appear a few times on this list because it has so many cool features that it really fits into a few different categories, but as far as keyword research (the foundation of market research online) goes it is my absolute favorite. The team that develops this software is continually improving and


I mentioned SpyFu in the Market Research section of the Rolodex but where it really shines is for PPC research. Rather than figuring out what keywords are profitable and which ads work the best through trial and error you can just use SpyFu to figure out exactly what keywords your competitors are bidding on and

Google Adwords Editor

If you need to set up numerous campaigns fast then the desktop Google Adwords Editor is the way to go. Download this simple app, it will connect to your Adwords account and it will save you a ton of time.

Google Adwords

Google Adwords is hands down, the biggest pay-per-click marketing platform. No other company can send you the same volume of traffic and with their evolving mobile advertising platforms the opportunity is getting bigger and bigger. But before you jump, make sure you know what you are doing. It isn’t as easy as it used to

Google Analytics

Google Analytics is a robust web analytics system that will support the needs of 95% of the small businesses on the Internet and you can’t beat the price… free. It also integrates closely with Google Webmaster Tools and Google Adwords giving you a level of visibility into your site metrics that is unmatched by most


ZenDesk is a CRM that is awesome. I use it to run my entire Entrepreneur Lab Support Center and I could not be happier with it. If you are just getting started, simple email support is free and easy but once you start supporting multiple products and a higher volume of customers email is not


Think of ONTRAPORT as the Porsche of ecommerce systems. This is the system I personally use for my main businesses. It is a truly a marketer’s dream system with the ability to create complex marketing campaigns with advanced logic using a relatively simple interface. There is definitely a learning curve but once you have it


If you sell anything online, you’re going to need a way to do that – Shopify is one of the tools you can use and it provides an online shopping cart for your products.


If you want to turn your WordPress website into an ecommerce site with multiple products in different categories with a robust shopping cart then you can’t beat the free WooCommerce plugin from WooThemes. It is compatible with most themes but I always recommend using it with one of WooThemes’ “eCommerce Themes” to take advantage of


LearnDash is what’s known as a Learning Management System plugin for WordPress; in a nutshell, it’s used for membership sites as a ‘dashboard’ of sorts that allows students to work through modules.


If you truly want a turnkey membership site without having to figure out ANY of the hard stuff then Kajabi is where it’s at. I have had numerous membership sites built on Kajabi over the years and it just works. You don’t have to worry about any coding, video hosting, video compressions, etc… it takes

Wishlist Member

Sure there are free membership site plugins out there but most are difficult to use, lack functionality and have little or no documentation and support. That is why I always recommend people to use the Wishlist Member plugin for creating membership websites on WordPress. This is easily the most feature rich, well designed, and well


Pexels is yet another great site for sourcing free images to use on your own website – when it comes to sourcing quality images, there really is no lack of choice!


Foter is another great site for finding free images to use on your website. This site is a massive (and I mean big) collection of images from all over the Internet that fall under a Creative Commons license. (now Free Images)

If you are looking for free photos then (now Free Images) should be your first stop. It has nowhere near the quantity of the paid sites like iStock or Fotolia but with over 300,000 images to choose from you never know what you will find!


If I can’t find the image I am looking for on Fotolia then iStock is my second stop. They have the biggest selection of images but their prices are slightly higher than Fotolia. iStock also has a massive selection of audio and video clips so when it comes to creating videos iStock is definitely my


If you are looking for a great selection of high quality images to use on your website I would recommend starting at Fotolia. They have a huge selection of high quality images and their prices are very reasonable.


Canva is a free graphic-design tool website that’s super easy to use and provides access to over a million photographs, graphics and fonts.


Pixlr is a free online graphics editing program that blew me away the first time I used it. Sure, it may not be as powerful as Photoshop but it is more than adequate for the average user that is editing and creating simple graphics for their website. And did I mention the price? Free 🙂

Adobe Photoshop

If you are serious about creating your own graphics for your website, you need Adobe Photoshop. It isn’t cheap but it is VERY powerful. NOTE: Not to be confused with Photoshop Elements which is a much cheaper version that is really only meant for touching up photos, not full graphic creation.

Gravity Forms

If you want to create a web form on your website, using a premium plugin like Gravity Forms is the best. Using their simple drag and drop editor you can easily create even the most complex web forms. They also offer numerous add-on plugins so that the webforms you create will easily integrate with most

WordPress Backup to Dropbox

I have spent money on numerous different backup plugins over the years and when I found this free plugin I threw them all in the virtual garbage and never looked back. Install this free plugin, follow their simple steps to link it to your DropBox account, configure when and what you want backed up and

Duplicator Plugin

If you want to move a WordPress website from one web host to another or even back up your website in a pinch then the Duplicator plugin is your solution. This has to be one of the most well-built and well documented free plugins I have ever come across. There are numerous plugins for moving


This site is similar to CodeCanyon in that it is a repository of plugins and themes for WordPress but instead of buying them one by one you can purchase a membership to WPmudev and have unrestricted access to use all of their plugins and themes. They have tons of great plugins (and themes) on this


CodeCanyon is not a single plugin, rather it is a site where developers can post and sell their creations for numerous different platforms including WordPress, Joomla, and Drupal just to name a few. There are hundreds of premium WordPress plugins for sale on this website for a very reasonable price.

Optimize Press

Optimize Press is another WordPress theme – to be honest, both Ultimatum and Optimize Press are fantastic choices!


Ultimatum is a WordPress theme that allows you great flexibility to create simple, easy to edit pages on your website.

Liquid Web

I personally use Liquid Web to host all of my personal websites, and all of our members’ websites; I’ve used many web hosting companies in my time, and Liquid Web are at the top of my list in both price and service.


There are tons of great web hosts out there and I have used many of them, but I always find myself coming back to HostGator. Over the years I have found their service to be very reliable, their management tools simple and their prices fair. I currently have a dedicated server, two reseller accounts and


Stripe has been providing payment processing solutions to Internet businesses for as long as I can remember. They are well established and integrate easily with most popular shopping carts. So if you are having trouble securing a merchant account with your own local bank or you need a reliable payment gateway, I would recommend giving


I used to tell people PayPal was a great payment processing solution for when you were just getting started, but their systems and services have expanded and grown so much over the years that they can now handle the payment processing needs of larger businesses acting as your shopping cart, payment gateway, and your merchant


Flippa is an auction site for selling established websites, new websites and premium domain names. So if you are thinking of jumping into a new niche I would always recommend checking to see if there are any websites for sale that are already established that you can pick up for a good price.


BuyDomains is the largest broker of premium domain names, claiming to have over 4,000,000 domain names for sales in their database and I believe it. I have purchased numerous domain names from them over the years ranging from $200 to $10,000+ and they have always been very professional to deal with. One piece of advice…


EverWebinar is a software used for hosting online webinars, and you can also set up a number of follow on sequences to those who attended / didn’t attend etc. It’s quite powerful and once you know your way around, easy to use.


I think most people would know of YouTube – it can be a great way to showcase your videos, clips and do it all for free. YouTube is becoming much more popular as a way of reaching millions of people easily


If you are hosting a large number of files online, Vimeo is a great tool that provides a lot of storage.

JW Player

For someone who is just getting started and does not want to pay the $20/month for EZS3 I would recommend using the basic free version of JW Player. If you are using WordPress, JW Player also has a plugin that makes integrating it with your website very easy. For the more advanced features and to


Wistia is another online video storage solution, and one that has a free option if you just want to give it a try; it’s great to use for varying access levels on videos, ie. when certain videos are only available to view within a membership, or require a password and also provides powerful analytics.

Amazon S3

Downloading and streaming video is one of the most resource intensive things you can do on the Internet, and your average web hosting account is not set up to effectively deliver video content to visitors. Not only will you slow down the web server your site is running on, your website visitors will have a

Adobe Premier (PC & Mac)

Professional video editors could debate the virtues of different video editing programs indefinitely, but my personal loyalty lies with Adobe Premier. Any time I need to do any video editing it is my number one choice. If you don’t need all of the advanced editing features of Adobe Premier you can purchase Premier Elements which

Camtasia (PC & Mac)

Camtasia is definitely the most popular screen recording and editing software available and for good reason… it is leaps and bounds better than the rest. The PC and Mac versions are very different with the PC version offering far more features and functionality along with a significantly higher price tag. Personally I use both versions


These guys are the biggest and best in the translation business online. They use professional and experienced translators and translate to and from English in 34 different languages and I have seen turn-around time in as little as 24 hours.


Most programs have a basic spell checker built in but beyond checking basic spelling they are all pretty limited… that is where Grammarly comes in. Gammarly is like having a proofreader looking over your shoulder when you are typing anywhere on your screen.


If you are not sure what you want your design to look like, head on over to 99Designs and leverage the creative potential of crowdsourcing. How it works is simple: Post your job on 99Designs and set the amount you are willing to pay. Designers will submit their designs, you pick the one you like


The things you can get people to do for $5 never ceases to amaze me. Fiverr is the largest online marketplace of services people will provide for $5 including writing, graphic design, marketing tasks, video, etc. There is just too much to list here so I would recommend taking a few minutes to explore their


Head on over to Fiverr and search “ebook cover” and you will find countless providers willing to create your ebook cover for $5. Sort by rating to find the best ones and then make sure you give detailed instructions of what you want.


JVZoo is a marketing platform for digital products – they make it easy for sellers to promote, list and sell their products and give affiliate marketers some great digital products to promote. It’s a huge marketplace and well worth a look.


You can buy just about anything under the sun on Amazon these days, but what most people don’t realize is they also have an affiliate program that allows you to promote and profit from those products as well. Word of caution though, getting rich promoting $5 – $10 books on Amazon is a tough slog.


ShareASale is like Commission Junction’s weird cousin. Where Commission Junction has lots of big, well established brands, Share-A-Sale seems to be the place to go if you are looking for niche products and offers that you would never see on Commission Junction. Another way to look at it would be Commission Junction has the kinds

Commission Junction

Where Clickbank deals mostly with small businesses and solo entrepreneurs, Commission Junction is the go-to affiliate network for many big brands and larger companies. Product categories are across the board with some very lucrative CPA offers if you look in the right spots.


This is my favorite outsourcing website and at any given time I typically have a few contractors working for me on Upwork. It has the most refined, easy to use interface and makes managing and tracking your virtual team a breeze. But like any outsourcing website, you get out what you put in. In other


Clickbank is the biggest affiliate network focusing solely on electronic products including ebooks, online training programs and software. If you are looking for affiliate offers that pay extremely high commissions in just about any niche imaginable ClickBank is the place to start.

World Wide Brands

If you are looking to sell physical products and do not want to have to buy, store and ship the inventory yourself, then drop shipping may be the answer you are looking for. Unfortunately finding legitimate, reputable drop shippers that carry the products you want to sell on your own can be a time-consuming and


Want to learn where and how your competitors are getting traffic? SpyFu will tell you. This cool program will instantly tell you every single keyword your competitor’s website ranks for, every keywords they are bidding on in Adwords AND every single ad variation they have bid on in the last 6 years. If you are

Keyword Finder

You will see KWFinder appear a few times on this list because it has so many cool features that it really fits into a few different categories, but as far as keyword research (the foundation of market research online) goes it is my absolute favorite. The team that develops Keyword Finder is continually improving and tweaking


Skype has its issues, but it’s still the easiest way to quickly have a voice or video call from your computer.


GoToMeeting is similar to Zoom and covers everything that Zoom does – with one exception; you can join GoToMeeting without having to download software on to your computer, so it’s handy for the non tech savvy guests.


Zoom is a video conferencing tool that I use for most of my online meetings; it’s got a stack of features and screen sharing is one of them. You can even take over someone’s computer!


Evernote is a great tool for storing reference material. It’s free with a paid upgrade for additional features and more storage space, and allows you to quickly store information using the web clipper and access your information when you need it on any device.


Automatic Backups – check. Real time file sharing – check. File Synchronization between multiple computers – check. Team permission management – check. Easy to use – check. Cheap – check. Need I say more about Dropbox?


Have you ever been in a position where you try to ‘explain’ what a website should look like to a web designer, had the designer assure you that ‘they get it’ and then deliver a design that is nowhere close to what you asked for? Yeah…me too. Fortunately, Balsamiq solves that problem. In techie speak,

Google Docs (Google Apps For Business)

I was skeptical of Google Docs at first and I still cringe at Google’s blatant disregard for copyright and intellectual property laws, but there is no denying that Google Docs is a terrific way to share and collaborate on documents, spreadsheets and presentations. If you have a virtual team, having the ability to both view


If you’ve never used mind mapping as a tool for brainstorming ideas, planning projects or demonstrating and training different concepts then you are missing out. Everyone I have introduced to mind mapping is blown away by its effectiveness and how easy it is using MindMeister. MindMeister has been the pioneer in online mind mapping tools


If you are managing a virtual team then a good online project and team management platform is a must. I’ve tested and used soooo many over the past few years and Basecamp is my favorite. Basecamp may not be as complex or have as many features as some of the other solutions out there but


If you‘re looking for a great tool to manage your to-do lists and tasks effectively I would highly recommend Wunderlist. It’s a simple yet powerful task and to-do list management program that syncs all of your tasks and lists across all of your computers and devices. For more complex projects that require detailed planning and


In this day and age, having an online system to store passwords is second nature; LastPass is a highly secure password storage facility that allows you to access all of your passwords with one single account. It also allows you to share them with your team, whilst protecting the password. Once you’ve used LastPass you’ll


Developed by Smile Software (makers of TextExpander), PDFpen allows you to do things to PDFs you didn’t think were possible like edit text & images, and includes OCR to make your PDF documents searchable (which makes it an essential part of any paperless workflow).


There are many apps for capturing and marking up screenshots, but Snagit is one of the most powerful. You can quickly capture images and video with a few keypresses, do annotations, and share them to the cloud. You can even do scrolling and panoramic capture to capture more than what you see on the screen


HandBrake is a tool for converting video from nearly any format to a selection of modern, widely supported codecs.

Clarify It

Clarify It is a fantastic tool for creating really fast step-by-step instruction documents without messing around with copy and paste or formatting. It has a screenshot capture/annotation ability with a document creation feature and once you’ve quickly captured and automatically created your document, you can export it to PDF, Word, HTML, or send it to


Duet is a dual display for your iPad – so, you can essentially work from two monitors; for those of you who run dual screens at home, when you’re working remotely this is a life saver and super easy to use.


TextExpander does exactly what it says – expands text. It sounds really simple, but once you develop the mindset of watching for things you type repeatedly you’ll start to see hundreds of things that you can automate with TextExpander. You can even use the more advanced features like fill-in snippets, date/time math, and optional selections


Flux is an essential tool for anyone who works on their computer into the evening or late into the night and cares about their quality of sleep. The blue light from your computer actually messes with your body’s natural circadian rhythm and tricks it into thinking that it’s not as late as it really is,