For someone who is just getting started and does not want to pay the $20/month for EZS3 I would recommend using the basic free version of JW Player. If you are using WordPress, JW Player also has a plugin that makes integrating it with your website very easy. For the more advanced features and to remove their branding you will need to upgrade to a paid version but the free version (and the plugin) is a great place to start.

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