I have a rant I need to get off my chest about link building.
Not so much about link building itself, rather the misinformation that’s being spread by so many SEO experts that I truly believe know better.
I currently have just over 700 members in my Entrepreneur Lab – Internet Business Accelerator and over the last month, with the launch of the new Google Disavow tool, there’s been lots of new “theories” popping up surrounding SEO and whether or not actively pursuing link building is really a good idea anymore.
So now my students, mostly beginners working hard to launch their first website, are coming back to me confused and concerned with questions like…
“Hey Derek, I’ve been watching this video and people are telling me Link Building is dead and I shouldn’t be doing Link Building anymore. Instead I should just worry about creating good content and link building will happen naturally…”
These are new entrepreneurs… hardworking people just starting their first Internet business and they are being told “Don’t worry about Link Building. Just, write good content!”
It’s that whole “If you build it, they will come!” mentality and it’s really misleading for all of the new entrepreneurs and Internet marketers just getting started.
Sure if you have an existing website that’s getting traffic and it’s established and you’re an authority in your industry then fine, don’t worry about link building. You post content, your following will come and read it and they’ll link back to you.
But if you haven’t hit this ‘tipping point,’ where are the initial links going to come from?
If you’re just getting started with a brand, spanking new website with no links and you are not getting any traffic then nobody knows you’re out there.
You could put up the best content in the world but if people don’t know it’s there how are they ever going to find it?
I also think a lot of people have the wrong perception of what link building really is…
Many new Internet marketers assume it’s all about spamming links and polluting the Internet with poorly written content… something I would NEVER endorse or teach.
But there are lots of great, legitimate link building strategies you can use to build honest, high quality back links that are going to help you rank in the search engines.
But you should NOT just wait for it to happen!
You need to have a link building plan if you want your new website to ever rank well in Google!
This means going out and building high quality back links on social bookmarking sites and social networks.
This means looking for authority blogs that will let you write guest posts.
This means building high quality feeder pages on Web 2.0 sites like Squidoo, like Hubpages.
This means actively participating in the authority forums in your niche.
And the list could go on!
Here’s my point: You can NOT just say, “Forget about the link building… build good content and it’ll just happen!”
That’s a load of BS.
If you want to tap into the free, high converting traffic that Google can drive your business, then you need to build a foundation of good content on your website, and then you need to have a link building plan.
Sure there are just as many spammy link building strategies out there that I would NEVER endorse. But to tell somebody with a brand new website that wants to rank in Google that they don’t need to TRY and build back links is stupid.
So if somebody says to you, “Link building is dead. Don’t worry about it. You just need to write great content and all of a sudden links will magically appear.” it’s BS and they probably want to sell you something.
Link building is still the foundation of SEO!
So there’s my rant.
The bottom line is, you need link building. Don’t let anybody tell you otherwise.
Create good content. Build quality back links back to your website and you will see your rankings go up.
And that’s the end of my rant.