If I had a penny for every time I got an email about some new “Market Research” tool with magical powers able to instantly uncover hidden niche markets and hot product ideas with the click of a button... you get the point.
The tools listed below are the ones I use and have for many years now and not the latest “hot offer”. These are mature, robust tools that deliver on their promise to deliver accurate, quality information that you can use to make major business decisions...
The one tool you can't do without when looking for a niche market
Choosing the right niche market is the right foundation of every good business and if you're looking for a good niche market or you need help assessing and analyzing the potential of your own business ideas, then you need Niche Igniter.
Niche Igniter is a powerful yet simple online tool to help you discover new niche market ideas and analyze their viability and potential before you invest a penny of your money or a minute of your time creating websites and building products.
A powerful tool to help you grow your business.
A great source of free competitive intelligence including search analytics, traffic stats, site contact info, backlinks and more. Whether you are trying to assess your competition or locate potential JV partners, Alexa is a great place to start.
Tells you where and how your competitors are getting traffic
Want to learn where and how your competitors are getting traffic? SpyFu will tell you. This cool program will instantly tell you every single keyword your competitor’s website ranks for, every keywords they are bidding on in Adwords AND every single ad variation they have bid on in the last 6 years.
If you are jumping into pay-per-click this information could save you thousands in testing because you can use their data to hone in on the profitable ads and keywords right away.
Robust and handy keyword research tool to get perfect keyword ideas
You will see KWFinder appear a few times on this list because it has so many cool features that it really fits into a few different categories, but as far as keyword research (the foundation of market research online) goes it is my absolute favorite. The team that develops Keyword Finder is continually improving and tweaking it and to date, nothing comes close both in features and price. Heck, the training they provide with the software is worth the price of the software itself.
Plus when you click the link above they will let you test drive a fully functioning version for free.