Bing Ads is a distant #2 behind Adwords but has been gaining consistent ground. The cost per click is typically much less and they are definitely more lenient
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SpyFu
I mentioned SpyFu in the Market Research section of the Rolodex but where it really shines is for PPC research. Rather than figuring out what keywords are profitable
Google Adwords Editor
If you need to set up numerous campaigns fast then the desktop Google Adwords Editor is the way to go. Download this simple app, it will connect to
Google Adwords
Google Adwords is hands down, the biggest pay-per-click marketing platform. No other company can send you the same volume of traffic and with their evolving mobile advertising platforms