I used to recommend Hootsuite for managing your social media accounts and marketing but as Hootsuite grew so did the complexity. Sure it’s a great program for large companies to manage their social media campaigns but for the small guy it’s just too much and that’s why I was so excited when I discovered BufferApp. BufferApp is a social media management tool that allows you to streamline and automate much of your social media marketing and the best part is they make it easy. Do they have as many features as Hootsuite? No. But they do have all the important features an average small business needs… and you can be up and running in 15 minutes or less.