Think of ONTRAPORT as the Porsche of ecommerce systems. This is the system I personally use for my main businesses. It is a truly a marketer’s dream system with the ability to create complex marketing campaigns with advanced logic using a relatively simple interface. There is definitely a learning curve but once you have it figured out the power of ONTRAPORT is phenomenal. The downside? The price. It is out of reach for most people getting started online with a heavy startup cost (you’ll need help to truly maximize this software) and high monthly fee. For a more established business generating any revenue ONTRAPORT is definitely a worthwhile investment and will pay for itself over and over.