The Facebook advertising platform is evolving at an incredible rate and the level of demographic targeting that we can do is second to none. If their targeting options

If you are looking to dip your toes into the world of banner advertising then SiteScout is the place to start. SiteScout is what you would call a

When it comes to maximum reach to anyone who has visited your website (and not purchased), ‘retargeting’ is a way of popping up in front of them again

If you have never heard of “Retargeting” then you can read more about it on a Wikipedia Article. They do a better job explaining it than I ever