If you've never heard of “Retargeting” then you can read more about it on the Wikipedia Article. They do a better job explaining it than I ever could.
If you want to scale your business quickly, you need to find sources of targeted traffic and here's some of my favourite advertising platforms:
Targeting options allow you to hone in your exact target market
The Facebook advertising platform is evolving at an incredible rate and the level of demographic targeting that we can do is second to none. If their targeting options allow you to hone in your exact target market then I would highly recommend giving this a shot.
Self-serve banner network that allows you to set up your own campaigns
If you are looking to dip your toes into the world of banner advertising then SiteScout is the place to start. SiteScout is what you would call a self-serve banner network that allows you to set up your own campaigns. You get to choose what sites in their network you want to display your banner on, where you want to display it and how much you are willing to pay per CPM.
Because SiteScout buys a lot of remnant and excess impressions at a discount this brings your CPM price down substantially.
A retargeting tool that is super simple to set up
When it comes to maximum reach to anyone who has visited your website (and not purchased), 'retargeting' is a way of popping up in front of them again - so to speak! Perfect Audience is a tool that helps you do just that, and is super simple to set up.
The results speak for themselves
If you have never heard of “Retargeting” then you can read more about it on a Wikipedia Article. They do a better job explaining it than I ever could. Then once you know what it is, head on over to Retargeter.
The guys at Retargeter are the pioneers in retargeting and their results speak for themselves. I have tested both AdRoll and Google’s retargeting platforms and the ROI was nowhere near as good as Retargeter. Plus their support is incredible.