WordPress is a popular platform, and the more popular it gets, the more hackers are going to try to target all those WordPress websites. This doesn’t mean moving to Joomla or Drupal or another system for better security. Any type of website platform is going to have the same issues, but you can secure your WordPress site simply by performing some basic WordPress security steps. Because WordPress is so popular, there’s tons of brilliant developers that are always working to make sure it’s secure. But, the security on WordPress is only as good as its weakest point. In 98 percent Read More
In September I spent $5,111.91 advertising on Facebook. The campaign was very profitable and generated leads at a far lower cost than any of the other lead sources I was currently using. After the campaign was over I spent some time analyzing the data I made 4 important discoveries I wanted to share with you… 4 Critical “Platform Discoveries” From A $5,111.91 Advertising Campaign On… Below are the results of a Facebook advertising campaign that was run over a three week period promoting a live, free workshop. I learned a a lot from these results and wanted to pass Read More
Last week I issued a challenge to my Internet Business Accelerator members to declutter their digital disasters and take of control the flow of information that is pushed at you whether you want it or not. Read More
Today I want to talk about another common question I’m often asked about email marketing.
“What is a good open rate?”
Open rate is the percentage of people who open your email.
For example, if I send an email... Read More
This is a short discussion of another common question:
“Should my email come from my business name or from my name?”
People want to know if the “from” field and the signature line should be their company name or their own name.
Aside from a couple of exceptions... Read More
(So far anyway… ;) The easiest way to increase the number of people sharing the content on your website is by simply making it easier to share. But despite how painfully obvious this “solution” is, every day I see websites screwing it up. And remember, “social sharing” is now playing a bigger role than just exposing you to new potential customers on the different social networks while at the same time creating free social proof (just in case this isn’t enough)… It’s also playing an ever-more-important role in getting good rankings in Google. If you sit in a room full Read More